Musings

An assorted collection of thoughts on business, finance, and life. Browse by tags.

03 Jul 2026

Intermission by the Ken - Story of Airtel

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I didn’t realize that Airtel has had many, many near-death experiences and yet always came out stronger to be the business that it is today...
03 Jul 2026

Why “a nice place to work” doesn’t just happen...

Zerodha only exists in its current form because of the culture, mission, and philosophy at the top...
02 Jul 2026

The cost of betting too heavily on one sector

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We are working on a new...
01 Jul 2026

The core philosophies behind Zerodha

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What makes us different...
30 Jun 2026

Rupeeflo Making NRI investing easier to start

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Opening an account takes 60 days...
29 Jun 2026
28 Jun 2026

Bee boxes and better farm yields

Akshayakalpa has 13 years of data showing that simply introducing bee boxes increases the average coconut yield per farm by 20%...
26 Jun 2026

The adoption problem with GLP-1s in India

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India is a weird market...
24 Jun 2026

There are no shortcuts to making money

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There is no quick way to make a lot of money...
22 Jun 2026

Two years of Markets by Zerodha

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Two years ago today, we started a daily finance and economics podcast called The Daily Brief.
20 Jun 2026

The tax gap that shapes corporate behaviour

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NSE is a cash generation and distribution machine. In FY26 alone, NSE earned a profit of over ₹10,300 crore and paid out roughly ₹8,660 crore in dividends...
16 Jun 2026

Personal loans remain popular despite cheaper LAS

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Personal loans at a much higher rate...
15 Jun 2026

Zerodha’s referral program is back

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As a way of saying thank you...
13 Jun 2026
10 Jun 2026
08 Jun 2026

Uneven impact of heatwaves in India

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Rising temperatures are a serious challenge...
05 Jun 2026

Tijori’s tools for spotting stock risks

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This is a detailed report that...
04 Jun 2026

Success doesn’t make my advice better

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Just because I've gotten lucky...
03 Jun 2026
01 Jun 2026

Tijori’s AI tools for market research

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Tijori Stack is taking ...