Has there been a surge in investors from tier 2 and 3 cities?
12 Sep 2020
The reason for the noise around markets growing in tier 2/3 cities is because everyone tracks users based on address proof. Lot of people migrate from small towns to cities for jobs but address proof remains the same, hence misleading. By IP address for us: 75% from top 20 cities. Everyone = Financial services firms Map= Google analytics