I still remember that around 2014–15, only 2–3% of our customers were women. Today, that number is about 30%. When I saw this spike, I was surprised and wanted to understand what had changed. So we ran a small survey among a couple of hundred customers.

Roughly 50% of the women use their accounts on their own, while the other 50% have their accounts managed by someone else, such as their husbands, brothers, or children.

The fact that half of the accounts are self-managed is a good start, but this needs to change significantly. We’re trying to encourage more women to take charge of their finances through inherinterest.club We’re also supporting Ladies who Lead and other initiatives.

If you have any suggestions on what else we could do, I’d love to hear them.

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