Saw a tweet of some guy losing all his savings because he invested all his money in 2 stocks. We recently added a nudge on Kite to help investors avoid exactly this scenario. You will now see an alert if a single stock or sector exceeds 50% of your portfolio. While “getting rich” with a concentrated portfolio sounds nice in theory, it’s often a recipe for disaster unless you are a genius stock picker.

The 50% is just a starting point. We will eventually give users the option to configure it.

This is just one nudge. We have more intelligent and contextual ones in the works, including the ability to customize them.

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