Dr K’s new post talks about the core philosophy that makes Zerodha...

Active traders lose much more to impact costs than all charges, especially with larger trades...

Starting May 2nd, brokers have to segregate collateral at client level...

Thanks to the liquidity-driven bull run, we were able to grow >50% in terms of revenue & profitability...

The number of phishing frauds has gone through the roof, and everybody is being targeted...

What's it like being a CEO in a song...

The Do Not Exercise (DNE) facility for stock options is reintroduced from this expiry onwards....

We are running a fun health program at Zerodha...

Today's Finshots talks about the 300 million tonnes of plastic the world produces every year and the irreversible damage we together cause the planet...

It is concerning that we have a few customers still buying Sintex shares even after this nudge that the stock price will go to 0 and mandating a TOTP...

As a shareholder of a company, you are entitled to vote on important company decisions...

Does Option writing have higher odds of profits? Yeah, for sure, but only when risk is compared to option buying...

When we win these awards, we get asked, is Zerodha still a startup?...

Fractional investing or the ability to invest say $10 in Amazon at $3200 has been the biggest reason for stock market participation to go up in the US...

It is concerning that we have a few customers still buying Sintex shares even after this nudge that the stock price will go to 0 and mandating a TOTP...

We get asked often how is Zerodha profitable when most new-age companies aren't...

We know you've been waiting for a long time. Here's the first video of the long-awaited options trading module...

Have been getting a lot of questions on selecting health insurance & regular health checkups...

Seema, my wife, was diagnosed with breast cancer last Nov. She decided to share her journey & learnings till now to create awareness...

With the rise of online loan platforms, online identity frauds have skyrocketed. Here's our customer verification process in detail...