Financial awareness about the importance of saving and investing in India is increasing at the fastest rate ever, especially among millennials...

Free & open-source software (FOSS) is the main reason for the success of Zerodha as K writes.

Can retail traders are cause a “short squeeze” in India like they did in stocks like GameStop and AMC entertainment in the US? It cannot, and I explain why in this post. Join the discussion on Trading Q&A.

Looking at trading turnover to estimate capital market size is misleading. Most trades are leveraged & ideally we should look at the margins being traded, not the trade value...

Even after all my years of experience, I couldn't have been more wrong in predicting the direction of our business in 2020. These expert predictions should be taken with a ...

Is trading the markets gambling? I get asked often. My answer is that yes, you can gamble when trading, just like you can gamble with everything else in life.

Since broking is hot post-COVID, inspite of all the spike in trading volumes and activtity, the total addressable market is just ~1.5 million users. I had shared this pre-Covid. Broking ...

The Robinhood SEC settlement over order flow disclosures grabbed some headlines even in India. Since people might be wondering if this happens here, it doesn't. Unlike the US, all order ...

This is a great listen from Freakonomics on whether advertising works. The reason we could bootstrap was that we never spent on ads. With no ads, a business is forced ...

This is a must-watch for those interested in the Indian securities market. @SandeepParekh we need to find a way to get you to do more of this. :)

To get the next 10 crore Indians, the traditional financial product might not work. Here's what I think is needed to get these people to start saving and investing.

A question I have been asking institutional investors in both private and public markets is - if they could enter and exit their holdings at will like retail investors(which they ...

The flip side of tech-first businesses like ours is that we don't create as many jobs. We are around the same number of employees today at 3.8mn clients as we ...

Me answering the most frequently asked question aroung why Zerodha is the broker for you.

This year has been ridiculous, I now have "spending time with my 5-year-old son" scheduled on my calendar. WTF! I was wondering if I was the only insane one until ...

Almost unreal that we could represent Zerodha on the cover of Forbes. Some personal lessons from the many highs & many lows in this 20-year journey working, trading, trying to ...

"The real hockey curve growth we all need to be chasing - seeds (maybe not companies)". @zenx said while handing over these 50 odd seeds. Seeds that can ...