This is a great listen from Freakonomics on whether advertising works. The reason we could bootstrap was that we never spent on ads. With no ads, a business is forced ...

This is a must-watch for those interested in the Indian securities market. @SandeepParekh we need to find a way to get you to do more of this. :)

To get the next 10 crore Indians, the traditional financial product might not work. Here's what I think is needed to get these people to start saving and investing.

A question I have been asking institutional investors in both private and public markets is - if they could enter and exit their holdings at will like retail investors(which they ...

The flip side of tech-first businesses like ours is that we don't create as many jobs. We are around the same number of employees today at 3.8mn clients as we ...

Me answering the most frequently asked question aroung why Zerodha is the broker for you.

This year has been ridiculous, I now have "spending time with my 5-year-old son" scheduled on my calendar. WTF! I was wondering if I was the only insane one until ...

Almost unreal that we could represent Zerodha on the cover of Forbes. Some personal lessons from the many highs & many lows in this 20-year journey working, trading, trying to ...

"The real hockey curve growth we all need to be chasing - seeds (maybe not companies)". @zenx said while handing over these 50 odd seeds. Seeds that can ...

The penny stock Nudge introduced in March on Kite has helped us reduce penny stock trading volume significantly. It has given us hope that the bunch of new nudges we ...

Seems like everyone is selling digital gold. On digital gold, you lose 3% as GST, upto 2% in commissions, & a spread >5% (buy-sell difference). If you are looking at ...

Contrary to what most people think, it is much tougher to sit on a profitable trade vs loss-making. All decent traders have a defined stop to handle losing trades. When ...

#Scam1992TheHarshadMehtaStory - a thread on everything that has changed since then in the world of Indian stockbroking. Today the settlement cycle is 2 days & SEBI is hinting at a ...

My view on Generalist vs Specialist? Being a jack of all trades helps you grow intellectually & increases odds of finding what you love. But as a business, I think ...

Have been wondering why the post-COVID world seems more Busy-ness than Business. This article explains why beautifully - "We have more time for leisure than we did fifty years ago. ...

They say it is tough to be in business with family. @kamath_nikhil & I have been doing stuff together forever, never a fight & couldn't have had a ...

We just provided liquidity to everyone on the team through an ESOP buyback. My most satisfying day as CEO of @zerodhaonline .

The reason for the noise around markets growing in tier 2/3 cities is because everyone tracks users based on address proof. Lot of people migrate from small towns to cities ...