The easiest way for startups & businesses to burn is by advertising on their own brand keywords...

Even to this day, a lot of people misconstrue the turnover numbers declared by the exchanges...

Rainmatter Foundation started with the question of what's the point of all this success if we don't have a planet to live on?...

How large is the Indian market for B2C tech businesses in terms of users who can generate revenue?...

We still don't charge brokerage for equity delivery & charge Rs 20 or 0.03% whichever is lower for intraday...

A trader was lured into sharing login credentials on a telegram group by promising high returns...

Coinbase latest filing - Customer assets could be at risk in case of bankruptcy...

The sharp fall in the stock prices of high growth tech companies across the globe is getting crazy, feels like the dot-com boom...

Like many, I had never cared or questioned how my milk is sourced until I started talking to Shashi from Akshayakalpa...

Dr K’s new post talks about the core philosophy that makes Zerodha...

Active traders lose much more to impact costs than all charges, especially with larger trades...

Starting May 2nd, brokers have to segregate collateral at client level...

Thanks to the liquidity-driven bull run, we were able to grow >50% in terms of revenue & profitability...

The number of phishing frauds has gone through the roof, and everybody is being targeted...

What's it like being a CEO in a song...

The Do Not Exercise (DNE) facility for stock options is reintroduced from this expiry onwards....

We are running a fun health program at Zerodha...

Today's Finshots talks about the 300 million tonnes of plastic the world produces every year and the irreversible damage we together cause the planet...

It is concerning that we have a few customers still buying Sintex shares even after this nudge that the stock price will go to 0 and mandating a TOTP...

As a shareholder of a company, you are entitled to vote on important company decisions...