Two years of Markets by Zerodha
Two years ago today, we started a daily finance and economics podcast called The Daily Brief.
The initial impulse was me telling the team that there wasn’t really a good Indian podcast on markets, finance, and economics that I wanted to listen to while travelling.
The result was an experiment called The Daily Brief, launched as part of a larger initiative called Markets by Zerodha (very original name, I know).
Fast forward two years, and the YouTube channel has crossed 2.3 lakh subscribers, generated more than 1.6 crore views, and the newsletter has 1.3 lakh subscribers. The Daily Brief has become a daily newspaper of sorts for a wide range of people, from investors, analysts, CXOs, policymakers, students, and anyone curious about what’s happening in the world of business, markets, and economics.
I’m still surprised that people read a ~5000-word newsletter every day as opposed to swiping reels.
The team that runs it is barely 7 odd people, and they’ve gone on to build a whole ecosystem of shows and newsletters, including Aftermarket Report, Chatter, Subtext, Points and Figures, and others, each with an audience and identity of its own.
This goes to show that there’s still a genuine hunger for quality finance content in India. Despite the explosion of content over the last few years, I don’t think that problem is fully solved yet.
Watch on YouTube: https://www.youtube.com/@marketsbyzerodha
Check all the newsletters: https://substack.com/@zerodhaonline