I was asked recently on Tradinqna

Hi Nithin sir, I have one specific question for you:

What would have you done differently if you had to start Zerodha in 2025 all over again with decades of experience considering the competitions.

Me: We would not have started Zerodha 😀 The market is so crowded, and being another one doing the same thing wouldn’t work. Also our product has evolved over the last 10 years, I don’t think it would make sense to attempt to beat the best today on day 1 of the business.

I would have probably built a brokerage with some other moat. Charge higher and offer better research, maybe. Of course, the customers would have been much fewer, but you could still earn significantly.

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