broking

12 Dec 2025

Why we don't provide personal and credit card loans through Zerodha Capital

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LAS is fundamentally...
09 Dec 2025

Why encouraging less trading leads to better outcomes for everyone

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From day one...
01 Dec 2025

10 years of zero brokerage

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The backstory...
12 Aug 2025

How SEBIs standardised files made our systems leaner and efficient

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A great example of...
04 Jul 2025

What the Jane Street probe tells us about India’s market oversight

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If the allegations are...
02 Jul 2025

What we think about Jio-BlackRock's entry into broking

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Firstly, this is great news...
21 May 2024

Why Zerodha doesn't advertise

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Every fourth ad is that of a brokerage firm...
10 May 2024

On SEBI's proposed changes to simplify DP processes

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This consultation paper, if implemented...
18 Sep 2023

Dark patterns in banking

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A colleague had to visit a bank...
07 Dec 2022

Thoughts on use cases of RBI's single block and multiple debits on UPI

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RBI's announcement of allowing single block and multiple debits on UPI can potentially have some interesting outcomes...
12 Jul 2022

Demat accounts in India

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Trend in demat account openings
30 May 2022

Wrong estimates of trading activity, market size and market share

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Even to this day, a lot of people misconstrue the turnover numbers declared by the exchanges...
09 Feb 2022

Can brokerage go to 0 in India?

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Many people ask me if brokerage rates can go to zero like in the US...
23 Dec 2020

Total addressable market for brokers

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Since broking is hot post-COVID, inspite of all the spike in trading volumes and activtity, the total addressable market is just ~1.5 million users. I had shared this pre-Covid. Broking ...