broking

08 Nov 2026

Why zero brokerage for Muhurat trading session?

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We've kept it the same for every...
29 Oct 2026

Jio Platforms and a record day for delivery selling

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Our brokerage on equity delivery is still zero...
24 Sep 2026

Regulation can change the economics of a business overnight

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One regulation change can alter the...
10 Aug 2026

To run a brokerage firm is to live with contradictions

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I've been warning traders about...
21 Jul 2026

Why user retention is difficult in broking

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Partly due to the fact that we have never advertised...
03 Jun 2026

Transfer charge refund and no AMC for the first year

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To make it easy for people...
19 May 2026

The growing risks behind rising MTF books

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The big risk with MTF is...
07 May 2026

MTF growth is outpacing cash market activity

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MTF is mostly on...
05 May 2026

The disconnect between broker performance and market data

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Speculative activity has...
16 Apr 2026

The freedom to stick to your principles

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Sticking to our philosophy...
27 Jan 2026

Recent updates to make investing easier for NRIs

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SEBI recently made changes...
06 Jan 2026

The broking business has a hard growth ceiling

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This is similar to...
18 Dec 2025

Why some IPOs keep rising even after listing day

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Let me explain...
12 Dec 2025

Why we don't provide personal and credit card loans through Zerodha Capital

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LAS is fundamentally...
09 Dec 2025

Why encouraging less trading leads to better outcomes for everyone

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From day one...
01 Dec 2025

10 years of zero brokerage

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The backstory...
12 Aug 2025

How SEBIs standardised files made our systems leaner and efficient

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A great example of...
04 Jul 2025

What the Jane Street probe tells us about India’s market oversight

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If the allegations are...
02 Jul 2025

What we think about Jio-BlackRock's entry into broking

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Firstly, this is great news...
21 May 2024

Why Zerodha doesn't advertise

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Every fourth ad is that of a brokerage firm...