business

21 Jul 2026

Why user retention is difficult in broking

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Partly due to the fact that we have never advertised...
20 Jul 2026

Inside the making of Zerodha

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In this conversation...
03 Jul 2026

Why “a nice place to work” doesn’t just happen...

Zerodha only exists in its current form because of the culture, mission, and philosophy at the top...
15 Jun 2026

Zerodha’s referral program is back

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As a way of saying thank you...
03 Jun 2026
29 May 2026

A big ruling against keyword squatting

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In a landmark judgment on May 22, 2026, the Delhi High Court held Google liable for trademark infringement...
16 Apr 2026

The freedom to stick to your principles

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Sticking to our philosophy...
13 Apr 2026
11 Apr 2026

10 years of UPI

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We could never figure...
10 Apr 2026

Rainmatter’s long-term bet on India’s future

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We’re not a typical VC...
08 Apr 2026
26 Mar 2026

Verified label for stock trading apps

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This is a great and proactive move...
16 Feb 2026

RBI's new lending rules for brokers

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Spoke to a few industry folks to figure out what's actually changing. TL;DR quite a bit...
16 Jan 2026
06 Jan 2026
05 Jan 2026

Open-source projects from Zerodha Tech team

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All of these projects started as...
22 Dec 2025

Why most brokers don’t build their own OMS/RMS

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One of the lesser-known things about stock brokers is that most brokers don't actually own their entire tech stack...
05 Dec 2025

On today’s issue caused by the Cloudflare outage

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When Cloudflare has an outage, it doesn't just affect one company; it impacts a significant chunk of the internet simultaneously...
11 Nov 2025
07 Nov 2025