business

30 May 2021

On the noise about our salaries

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I’m surprised by the unwanted noise around this whole salary news of Nikhilk, Seema (my wife), & me....
28 May 2021

A few thoughts on the Zerodha journey so far

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Buying more of an asset as it goes down is a common behaviour among retail investors....
06 May 2021

Worklife balance at Zerodha

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At Zerodha, we have just killed all work-related chats post 6 pm & holidays. Also trying to get as many conversations to be asynchronous...
15 Apr 2021

Why doesn't Zerodha advertise?

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One thing I get asked the most and I’ve tweeted about this numerous times is that why don’t we advertise...
11 Apr 2021

Podcast with Prateek Singh, the founder of LearnApp

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We've constantly shared things to educate people about the capital markets from the beginning at Zerodha....
03 Apr 2021

Risks of running a brokerage firm

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Being a broker is almost like running an insurance busines. You're one black swan event away from giving back your premiums (brokerage income)...
23 Mar 2021

Market size estimates

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Market size estimate (Revenue), from the two reports that I just read...
19 Mar 2021

CNBC India business leader award

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CNBC India business leader awards...
07 Mar 2021

Making taxes easy with Vishvajit Sonagara of Quicko

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A misconception among traders is that you need to file ITR only if you make a profit. Many also don't file since it's quite complex, but...
03 Mar 2021

Spending on brand name keywords

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Startups and small businesses end up spending a lot of money wastefully on Google ads on their brand name keywords. Hopefully, the recent Delhi HC order prohibiting brands from doing this might set a precedent...
19 Feb 2021

Yearly demat account growth for the last 20 years

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The last boom & bust was in 2007-08, took 10 yrs to get back to those numbers...
18 Feb 2021

How big was Jan 2021 for the broking industry?

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Putting the current new investor growth in context...
17 Feb 2021

Being at the right place at right time and surviving

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Zerodha probably started when I started trading 15 years before 2010...
02 Feb 2021

Free & open-source software (FOSS) — one of the reasons behind Zerodha's success

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Free & open-source software (FOSS) is the main reason for the success of Zerodha as K writes.
01 Jan 2021

The fallacy of predictions

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Even after all my years of experience, I couldn't have been more wrong in predicting the direction of our business in 2020. These expert predictions should be taken with a ...
24 Dec 2020
23 Dec 2020

Total addressable market for brokers

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Since broking is hot post-COVID, inspite of all the spike in trading volumes and activtity, the total addressable market is just ~1.5 million users. I had shared this pre-Covid. Broking ...
13 Dec 2020

Why advertising doesn't work

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This is a great listen from Freakonomics on whether advertising works. The reason we could bootstrap was that we never spent on ads. With no ads, a business is forced ...
28 Nov 2020

The flipside of effecient companies

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The flip side of tech-first businesses like ours is that we don't create as many jobs. We are around the same number of employees today at 3.8mn clients as we ...
10 Nov 2020

Forbes cover

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Almost unreal that we could represent Zerodha on the cover of Forbes. Some personal lessons from the many highs & many lows in this 20-year journey working, trading, trying to ...