I’m surprised by the unwanted noise around this whole salary news of Nikhilk, Seema (my wife), & me....

Buying more of an asset as it goes down is a common behaviour among retail investors....

At Zerodha, we have just killed all work-related chats post 6 pm & holidays. Also trying to get as many conversations to be asynchronous...

One thing I get asked the most and I’ve tweeted about this numerous times is that why don’t we advertise...

We've constantly shared things to educate people about the capital markets from the beginning at Zerodha....

Being a broker is almost like running an insurance busines. You're one black swan event away from giving back your premiums (brokerage income)...

Market size estimate (Revenue), from the two reports that I just read...

CNBC India business leader awards...

A misconception among traders is that you need to file ITR only if you make a profit. Many also don't file since it's quite complex, but...

Startups and small businesses end up spending a lot of money wastefully on Google ads on their brand name keywords. Hopefully, the recent Delhi HC order prohibiting brands from doing this might set a precedent...

The last boom & bust was in 2007-08, took 10 yrs to get back to those numbers...

Putting the current new investor growth in context...

Zerodha probably started when I started trading 15 years before 2010...

Free & open-source software (FOSS) is the main reason for the success of Zerodha as K writes.

Even after all my years of experience, I couldn't have been more wrong in predicting the direction of our business in 2020. These expert predictions should be taken with a ...

Since broking is hot post-COVID, inspite of all the spike in trading volumes and activtity, the total addressable market is just ~1.5 million users. I had shared this pre-Covid. Broking ...

This is a great listen from Freakonomics on whether advertising works. The reason we could bootstrap was that we never spent on ads. With no ads, a business is forced ...

The flip side of tech-first businesses like ours is that we don't create as many jobs. We are around the same number of employees today at 3.8mn clients as we ...

Almost unreal that we could represent Zerodha on the cover of Forbes. Some personal lessons from the many highs & many lows in this 20-year journey working, trading, trying to ...