Word of mouth is more valuable than anything paid...

I am pessimistic about the valuations of brokerages...

I get asked often, who out there do you think can disrupt the new-age online brokers or even exchanges...

If I were to look back on the 11 years of Zerodha, we are most proud of building a business that continues to innovate, & prioritise customer interest over business growth constantly...

If there was ever a person who's had a strong influence on me, it's K (Kailash), the secret sauce behind Zerodha...

https://twitter.com/Nithin0dha/status/1417096644756078595?s=20...

Almost 20% of all Zomato applications are through Zerodha...

The last 18 months at Zerodha have been eventful, to say the least...

when you buy options the max you can lose is the premium you have paid. But to get a sense of risk and how fast or easily you can lose, you should look at the exposure or contract value...

I’m surprised by the unwanted noise around this whole salary news of Nikhilk, Seema (my wife), & me....

Buying more of an asset as it goes down is a common behaviour among retail investors....

At Zerodha, we have just killed all work-related chats post 6 pm & holidays. Also trying to get as many conversations to be asynchronous...

One thing I get asked the most and I’ve tweeted about this numerous times is that why don’t we advertise...

We've constantly shared things to educate people about the capital markets from the beginning at Zerodha....

Right now, is probably the stupidest time for fintech firms like Zerodha to be raising money. It is quite crazy the number of folks reaching out & the different deals...

Being a broker is almost like running an insurance busines. You're one black swan event away from giving back your premiums (brokerage income)...

Market size estimate (Revenue), from the two reports that I just read...

CNBC India business leader awards...

A misconception among traders is that you need to file ITR only if you make a profit. Many also don't file since it's quite complex, but...

Startups and small businesses end up spending a lot of money wastefully on Google ads on their brand name keywords. Hopefully, the recent Delhi HC order prohibiting brands from doing this might set a precedent...