business

15 Jul 2021

The last 18 months at Zerodha

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The last 18 months at Zerodha have been eventful, to say the least...
12 Jul 2021

The risk for high growth B2C tech IPOs

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when you buy options the max you can lose is the premium you have paid. But to get a sense of risk and how fast or easily you can lose, you should look at the exposure or contract value...
30 May 2021

On the noise about our salaries

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I’m surprised by the unwanted noise around this whole salary news of Nikhilk, Seema (my wife), & me....
28 May 2021

A few thoughts on the Zerodha journey so far

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Buying more of an asset as it goes down is a common behaviour among retail investors....
06 May 2021

Worklife balance at Zerodha

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At Zerodha, we have just killed all work-related chats post 6 pm & holidays. Also trying to get as many conversations to be asynchronous...
15 Apr 2021

Why doesn't Zerodha advertise?

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One thing I get asked the most and I’ve tweeted about this numerous times is that why don’t we advertise...
11 Apr 2021

Podcast with Prateek Singh, the founder of LearnApp

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We've constantly shared things to educate people about the capital markets from the beginning at Zerodha....
07 Apr 2021

Right now is probably the stupidest time for fintech firms

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Right now, is probably the stupidest time for fintech firms like Zerodha to be raising money. It is quite crazy the number of folks reaching out & the different deals...
03 Apr 2021

Risks of running a brokerage firm

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Being a broker is almost like running an insurance busines. You're one black swan event away from giving back your premiums (brokerage income)...
23 Mar 2021

Market size estimates

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Market size estimate (Revenue), from the two reports that I just read...
19 Mar 2021

CNBC India business leader award

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CNBC India business leader awards...
07 Mar 2021

Making taxes easy with Vishvajit Sonagara of Quicko

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A misconception among traders is that you need to file ITR only if you make a profit. Many also don't file since it's quite complex, but...
03 Mar 2021

Spending on brand name keywords

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Startups and small businesses end up spending a lot of money wastefully on Google ads on their brand name keywords. Hopefully, the recent Delhi HC order prohibiting brands from doing this might set a precedent...
19 Feb 2021

Yearly demat account growth for the last 20 years

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The last boom & bust was in 2007-08, took 10 yrs to get back to those numbers...
18 Feb 2021

How big was Jan 2021 for the broking industry?

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Putting the current new investor growth in context...
17 Feb 2021

Being at the right place at right time and surviving

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Zerodha probably started when I started trading 15 years before 2010...
02 Feb 2021

Free & open-source software (FOSS) — one of the reasons behind Zerodha's success

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Free & open-source software (FOSS) is the main reason for the success of Zerodha as K writes.
01 Jan 2021

The fallacy of predictions

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Even after all my years of experience, I couldn't have been more wrong in predicting the direction of our business in 2020. These expert predictions should be taken with a ...
24 Dec 2020
23 Dec 2020

Total addressable market for brokers

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Since broking is hot post-COVID, inspite of all the spike in trading volumes and activtity, the total addressable market is just ~1.5 million users. I had shared this pre-Covid. Broking ...