business

01 Jan 2021

The fallacy of predictions

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Even after all my years of experience, I couldn't have been more wrong in predicting the direction of our business in 2020. These expert predictions should be taken with a ...
24 Dec 2020
23 Dec 2020

Total addressable market for brokers

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Since broking is hot post-COVID, inspite of all the spike in trading volumes and activtity, the total addressable market is just ~1.5 million users. I had shared this pre-Covid. Broking ...
13 Dec 2020

Why advertising doesn't work

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This is a great listen from Freakonomics on whether advertising works. The reason we could bootstrap was that we never spent on ads. With no ads, a business is forced ...
28 Nov 2020

The flipside of effecient companies

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The flip side of tech-first businesses like ours is that we don't create as many jobs. We are around the same number of employees today at 3.8mn clients as we ...
10 Nov 2020

Forbes cover

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Almost unreal that we could represent Zerodha on the cover of Forbes. Some personal lessons from the many highs & many lows in this 20-year journey working, trading, trying to ...
26 Oct 2020
17 Sep 2020

Nikhil and Me on SNFConversations

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They say it is tough to be in business with family. @kamath_nikhil & I have been doing stuff together forever, never a fight & couldn't have had a ...
15 Sep 2020

ESOP buyback - one of the highlights of the Zerodha journey

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We just provided liquidity to everyone on the team through an ESOP buyback. My most satisfying day as CEO of @zerodhaonline .
12 Sep 2020

Has there been a surge in investors from tier 2 and 3 cities?

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The reason for the noise around markets growing in tier 2/3 cities is because everyone tracks users based on address proof. Lot of people migrate from small towns to cities ...
10 Sep 2020

On Zerodha IPO

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Thanks for the love @rajeshsawhney , our edge as a business is the agility, it helps us compete against those with deep pockets. IPO invariably will mean losing some of that ...
25 Aug 2020

The Success Story Of Zerodha's SMART Business Journey ft. Nithin Kamath | The Ranveer Show

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An interaction with Ranveer from Beer Biceps talking about building Zerodha, how to do business, and life.
07 Aug 2020

Bootstrapping vs Funding – a tax arbitrage

zerodha.com
Promoters of businesses to professional investors, now chase “growth” and increase valuations to sell their stake in the business instead of trying to earn profits and taking the earnings out ...
29 Jul 2020
18 Jul 2020

Stock trading games & copy trading platforms in India?

zerodha.com
My thoughts on copy-trading and social trading platforms and why they aren't feasible in India right now.
26 Jun 2020

The Success Story Of Zerodha's SMART Business Journey ft. Nithin Kamath | The Ranveer Show

youtube.com
Some learnings from my interactions with thousands of traders over the years and my own successes and failures.
02 Jun 2020
03 Oct 2019
20 Jul 2017