This is a great listen from Freakonomics on whether advertising works. The reason we could bootstrap was that we never spent on ads. With no ads, a business is forced ...

The flip side of tech-first businesses like ours is that we don't create as many jobs. We are around the same number of employees today at 3.8mn clients as we ...

Almost unreal that we could represent Zerodha on the cover of Forbes. Some personal lessons from the many highs & many lows in this 20-year journey working, trading, trying to ...

They say it is tough to be in business with family. @kamath_nikhil & I have been doing stuff together forever, never a fight & couldn't have had a ...

We just provided liquidity to everyone on the team through an ESOP buyback. My most satisfying day as CEO of @zerodhaonline .

The reason for the noise around markets growing in tier 2/3 cities is because everyone tracks users based on address proof. Lot of people migrate from small towns to cities ...

Thanks for the love @rajeshsawhney , our edge as a business is the agility, it helps us compete against those with deep pockets. IPO invariably will mean losing some of that ...

An interaction with Ranveer from Beer Biceps talking about building Zerodha, how to do business, and life.

Promoters of businesses to professional investors, now chase “growth” and increase valuations to sell their stake in the business instead of trying to earn profits and taking the earnings out ...

My thoughts on copy-trading and social trading platforms and why they aren't feasible in India right now.

Some learnings from my interactions with thousands of traders over the years and my own successes and failures.