startups

01 Jun 2022

Spending on own brand keyword ads

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The easiest way for startups & businesses to burn is by advertising on their own brand keywords...
19 May 2022

How large is the Indian market for B2C tech businesses and fintechs by revenue potential?

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How large is the Indian market for B2C tech businesses in terms of users who can generate revenue?...
10 May 2022

The end of growth at any cost?

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The sharp fall in the stock prices of high growth tech companies across the globe is getting crazy, feels like the dot-com boom...
05 Apr 2022

Why are billions being invested into Indian non-profitable startups by VCs?

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It is concerning that we have a few customers still buying Sintex shares even after this nudge that the stock price will go to 0 and mandating a TOTP...
24 Mar 2022

Is fractional share investing possible in India?

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Fractional investing or the ability to invest say $10 in Amazon at $3200 has been the biggest reason for stock market participation to go up in the US...
21 Mar 2022

How is Zerodha profitable when most new-age startups aren't?

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We get asked often how is Zerodha profitable when most new-age companies aren't...
09 Feb 2022

Can brokerage go to 0 in India?

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Many people ask me if brokerage rates can go to zero like in the US...
04 Feb 2022

Tax arbitrage between dividends and selling a stake and startup profitability

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Can the tax arbitrage that exists between earning through dividends(~52%) vs earning through selling a stake (~24%) be the reason why most new-age businesses are not profitable?...
14 Jan 2022

Private market valautions are weird

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While listed high growth, yet to be profitable startups are seeing sharp drops, private market valuations are somehow still holding up. Weird times...
18 Dec 2021

Lower volatility long term growth vs maximum short term gain

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Companies when projecting growth should maybe prioritize lower volatility long term vs max short term gain...
12 Dec 2021

Building for India but incorporating outside India is a disturbing trend

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New startups building for India but incorporating outside India is a disturbing trend...
06 Dec 2021

A must watch interview of Rakesh Jhunjhunwala

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The common thing among successful traders & entrepreneurs is to always think in terms of risk to reward...
27 Nov 2021

Why are we valuing ourselves at just $2 Billion

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I keep getting asked why are we valuing ourselves at just $2 Billion currently when smaller players are raising money at far higher valuations...
26 Nov 2021

On "Powered by AI / ML" marketing

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Here is a detailed post by Dr K that draws parallels between AI and Rumali roti...
24 Nov 2021

The moats for banks

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The moat banks have today is that it is very very tough to become a bank. Yeah, you can be a Small Finance Bank, Payments Bank, Neo Bank, but you can never compete with a full-fledged bank due to all the restrictions...
19 Oct 2021

Right place, right time

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If startups IPO, & create wealth for Indian retail investors in long run, that will be beautiful. For this, I guess the growth has to be sustainable...
28 Jul 2021

Scaling with common sense

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If there was ever a person who's had a strong influence on me, it's K (Kailash), the secret sauce behind Zerodha...
12 Jul 2021

The risk for high growth B2C tech IPOs

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when you buy options the max you can lose is the premium you have paid. But to get a sense of risk and how fast or easily you can lose, you should look at the exposure or contract value...
15 Apr 2021

Why doesn't Zerodha advertise?

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One thing I get asked the most and I’ve tweeted about this numerous times is that why don’t we advertise...
07 Apr 2021

Right now is probably the stupidest time for fintech firms

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Right now, is probably the stupidest time for fintech firms like Zerodha to be raising money. It is quite crazy the number of folks reaching out & the different deals...