startups

05 Jan 2023

The biggest asset for B2C startups

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Startups spend a lot of effort & money on marketing...
29 Dec 2022

The dark side of setting goals

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We've never set goals at Zerodha, be it user growth, revenues, or profits...
30 Nov 2022

Why everyone should pay more attention to India

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Whenever students ask me for advice, I say, stay in India. Not just because we need to avoid the brain drain...
28 Nov 2022

Slow growth vs debt fuelled fast growth

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A saving mindset is what will help us in times like now when countries that have borrowed heavily...
25 Nov 2022

Silver lining from startups excesses

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The silver lining of the startup world's excesses is...
16 Nov 2022

On web3 and buzzwords

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We need to put human-first thinking way above technology-first thinking...
01 Jun 2022

Spending on own brand keyword ads

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The easiest way for startups & businesses to burn is by advertising on their own brand keywords...
19 May 2022

How large is the Indian market for B2C tech businesses and fintechs by revenue potential?

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How large is the Indian market for B2C tech businesses in terms of users who can generate revenue?...
10 May 2022

The end of growth at any cost?

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The sharp fall in the stock prices of high growth tech companies across the globe is getting crazy, feels like the dot-com boom...
05 Apr 2022

Why are billions being invested into Indian non-profitable startups by VCs?

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It is concerning that we have a few customers still buying Sintex shares even after this nudge that the stock price will go to 0 and mandating a TOTP...
24 Mar 2022

Is fractional share investing possible in India?

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Fractional investing or the ability to invest say $10 in Amazon at $3200 has been the biggest reason for stock market participation to go up in the US...
21 Mar 2022

How is Zerodha profitable when most new-age startups aren't?

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We get asked often how is Zerodha profitable when most new-age companies aren't...
09 Feb 2022

Can brokerage go to 0 in India?

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Many people ask me if brokerage rates can go to zero like in the US...
04 Feb 2022

Tax arbitrage between dividends and selling a stake and startup profitability

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Can the tax arbitrage that exists between earning through dividends(~52%) vs earning through selling a stake (~24%) be the reason why most new-age businesses are not profitable?...
14 Jan 2022

Private market valautions are weird

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While listed high growth, yet to be profitable startups are seeing sharp drops, private market valuations are somehow still holding up. Weird times...
18 Dec 2021

Lower volatility long term growth vs maximum short term gain

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Companies when projecting growth should maybe prioritize lower volatility long term vs max short term gain...
12 Dec 2021

Building for India but incorporating outside India is a disturbing trend

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New startups building for India but incorporating outside India is a disturbing trend...
06 Dec 2021

A must watch interview of Rakesh Jhunjhunwala

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The common thing among successful traders & entrepreneurs is to always think in terms of risk to reward...
27 Nov 2021

Why are we valuing ourselves at just $2 Billion

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I keep getting asked why are we valuing ourselves at just $2 Billion currently when smaller players are raising money at far higher valuations...
26 Nov 2021

On "Powered by AI / ML" marketing

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Here is a detailed post by Dr K that draws parallels between AI and Rumali roti...