startups

24 Nov 2021

The moats for banks

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The moat banks have today is that it is very very tough to become a bank. Yeah, you can be a Small Finance Bank, Payments Bank, Neo Bank, but you can never compete with a full-fledged bank due to all the restrictions...
19 Oct 2021

Right place, right time

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If startups IPO, & create wealth for Indian retail investors in long run, that will be beautiful. For this, I guess the growth has to be sustainable...
28 Jul 2021

Scaling with common sense

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If there was ever a person who's had a strong influence on me, it's K (Kailash), the secret sauce behind Zerodha...
12 Jul 2021

The risk for high growth B2C tech IPOs

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when you buy options the max you can lose is the premium you have paid. But to get a sense of risk and how fast or easily you can lose, you should look at the exposure or contract value...
15 Apr 2021

Why doesn't Zerodha advertise?

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One thing I get asked the most and I’ve tweeted about this numerous times is that why don’t we advertise...
07 Apr 2021

Right now is probably the stupidest time for fintech firms

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Right now, is probably the stupidest time for fintech firms like Zerodha to be raising money. It is quite crazy the number of folks reaching out & the different deals...
23 Mar 2021

Market size estimates

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Market size estimate (Revenue), from the two reports that I just read...
07 Mar 2021

Making taxes easy with Vishvajit Sonagara of Quicko

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A misconception among traders is that you need to file ITR only if you make a profit. Many also don't file since it's quite complex, but...
03 Mar 2021

Spending on brand name keywords

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Startups and small businesses end up spending a lot of money wastefully on Google ads on their brand name keywords. Hopefully, the recent Delhi HC order prohibiting brands from doing this might set a precedent...
17 Feb 2021

Being at the right place at right time and surviving

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Zerodha probably started when I started trading 15 years before 2010...
09 Feb 2021

Rising financial awareness among Indians

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Financial awareness about the importance of saving and investing in India is increasing at the fastest rate ever, especially among millennials...
28 Jan 2021

Shorting and Indian Capital Markets

zerodha.com
Can retail traders are cause a “short squeeze” in India like they did in stocks like GameStop and AMC entertainment in the US? It cannot, and I explain why in this post. Join the discussion on Trading Q&A.
07 Jan 2021
13 Dec 2020

Why advertising doesn't work

twitter.com
This is a great listen from Freakonomics on whether advertising works. The reason we could bootstrap was that we never spent on ads. With no ads, a business is forced ...
07 Dec 2020

A product to get more Indians to save and invest

zerodha.com
To get the next 10 crore Indians, the traditional financial product might not work. Here's what I think is needed to get these people to start saving and investing.
07 Aug 2020

Bootstrapping vs Funding – a tax arbitrage

zerodha.com
Promoters of businesses to professional investors, now chase “growth” and increase valuations to sell their stake in the business instead of trying to earn profits and taking the earnings out ...
18 Jul 2020

Stock trading games & copy trading platforms in India?

zerodha.com
My thoughts on copy-trading and social trading platforms and why they aren't feasible in India right now.