A misconception among traders is that you need to file ITR only if you make a profit. Many also don't file since it's quite complex, but...

Startups and small businesses end up spending a lot of money wastefully on Google ads on their brand name keywords. Hopefully, the recent Delhi HC order prohibiting brands from doing this might set a precedent...

Zerodha probably started when I started trading 15 years before 2010...

Financial awareness about the importance of saving and investing in India is increasing at the fastest rate ever, especially among millennials...

Can retail traders are cause a “short squeeze” in India like they did in stocks like GameStop and AMC entertainment in the US? It cannot, and I explain why in this post. Join the discussion on Trading Q&A.

This is a great listen from Freakonomics on whether advertising works. The reason we could bootstrap was that we never spent on ads. With no ads, a business is forced ...

To get the next 10 crore Indians, the traditional financial product might not work. Here's what I think is needed to get these people to start saving and investing.

Promoters of businesses to professional investors, now chase “growth” and increase valuations to sell their stake in the business instead of trying to earn profits and taking the earnings out ...

My thoughts on copy-trading and social trading platforms and why they aren't feasible in India right now.